You've Got Problems? I've Got Solutions!
Are you looking for help with your Web site or online business? I can
help you fix your problems. [Contact me now]
- Do You Need More Traffic from the Search Engines?
- Have You Spent Thousands of $ on SEO Firms, and Got Little
in Return?
- Are Worried that Your Site Isn't Search Engine Friendly?
- Do You Suspect That Your Web Designer's Search Engine
Optimization Work isn't Really Optimal?
- Do You Want to Know How to Use Press Releases and Syndicated
Articles – the Right Way – to Bring Customers to Your Site?
- Are You Looking for Other Ways to Get People to Your Site?
- Are You Losing Money on Your PPC (Pay Per Click) Campaign?
- Are You Wondering Why Visitors Aren't Buying From You?
- Are You Sick and Tired of Dealing With Web Designers? (Sorry,
designers, but I hear this complaint frequently!)
- Do You Want to Make Money Online … But Find Yourself Totally Lost
and Unsure Where to Begin?
There are so many ways to go wrong, and so many opportunities--many of
them simple, low-cost techniques--that you need to know about. I can help
you...
- Find problems that will stop search engines from indexing your
site, and explain how to fix them
- Suggest keyword strategies to help you target the right people
through the search engines
- Explain how to modify the site to help it rank well in the search
engines
- Suggest ways to improve links, in order to convince search
engines that your site is the best match
- Evaluate your Web site design -- does it convey a
professional, reliable image, or an amateurish, clumsy one?
- Evaluate your site's usability and conversions
- Review your competitors -- why are they ranking better than
you in the search engines? What do they do better than you?
- Suggest ways to market your Web site and bring more visitors
to it
I Can Help You Dig Through The Garbage and Find the Information You Need
[Contact me about my consulting services now]
I know how hard it is to learn what it takes to succeed online! I've been
deeply involved in the online world since 1984…a quarter of a century
working online, from the early bulletin-board systems to today's
ultra-complicated Web technologies:
- I was using the early bulletin boards for fun (okay, so I'm a
geek!), back in 1984
- I first used online tools for business back in 1987
- I began using cyberspace for marketing in 1990
- I wrote my first book about the Internet—the Complete Idiot's
Guide to the Internet—in 1993 (I wrote a total of 7 editions)
- Since then I've written more books about the Internet than any
other author
- My most recent Internet-related book—the third edition of Search
Engine Optimization for Dummies—hit the bookstores just a few months
ago.
Check me out at
Amazon ... click here. (You'll see that most of these books have my name
on them; in some cases, though, I "ghosted" books in this list, such as the
Peter Norton books. You can find my full bibliography
here.)
I've Seen it All...You Can Learn From My Experience
I've done more than just worked a writer, though; I'm no mere observer...I've
been in the trenches.
- I set up my first e-commerce Web site, to sell my publishing
company's books, in 1997
- I founded an e-business service provider, funded (to the tune
of $4M), by one of the world's top VC firms
- I worked as VP of Web Solutions for a national ISP
- I was VP of Marketing for a major Web Applications firm
For the last few years I've been helping business just like yours understand
how to work online. I've done SEO consulting for brand names—Amazon,
Tower Records, Zillow, Lonely Planet, and the
like—and for less-well-known firms and even "mom and pops."
I've worked with hundreds of different individuals and companies.
From firms selling equipment to the construction business, to firms selling
"tactical" equipment to police forces; from Web sites promoting psychiatric,
counseling, and "channeling" services, to real estate agents and lawyers.
I've worked with a huge range of different businesses, helping them navigate
their businesses through the online world.
(The great thing about working with such a wide range of businesses is
that I get to learn all the time. Different business models, different
business needs, and yes, I'm constantly learning new online-marketing
techniques from my clients!)
How Can My Years of Online Experience Help You?
I've answered questions from hundreds of firms...I've probably heard them
all. (Well, almost; now and then someone comes up with something totally new, which keeps
me on my toes!).
- What do you need to do to make your site "search-engine
friendly"?
- How do you create pages that index well in the search
engines?
- How can you outrank your competitors in the search results?
- How do you get people to click on your link in the search
results?
- How can you convince other sites to link to yours?
- Has your Web designer done a good SEO job? Has your SEO firm
done a good SEO job?
- Why aren't your visitors buying from you?
- How can you get more people to your site?
Let Me Guide You With a 1-hour
Consulting Session
Yes, I'm an SEO consultant. But unlike most Search
Engine Optimization consultants, my online experience is much broader than
just search engines, as you've seen (and can see
here if you need more
details).
In addition to helping you with SEO, I can help you
understand what you need to do in relation to ...
- Site design and usability
- Site-application development
- "Community" marketing
- Building links with Press Releases
- ...and Syndicated Articles
- Other link-building techniques
- Pay Per Click search-engine advertising
- Using your Blog to market your site
- PR Marketing through other peoples' Blogs
- "Banner" and other forms of online
advertising
- Email marketing
- ...and more
Remember, it's not all about the search engines!
The average SEO consultant simply doesn't have the
broad experience necessary to guide you well; an SEO consultant will
focus on the search engines...
Yet in fact often a firm's primary problem -- or
primary opportunity -- is not the search engines!
For example, one client asked me to help him
generate more traffic from the search engines, but when I examined his site
I discovered that he already had visitors, site the
site simply wasn't "converting" visitors into buyers. After a simple,
low-cost redesign, my client instantly
-- instantly! --
started getting phone calls..."the phone's ringing off the hook!" he
said.
I can certainly help you with SEO -- I'm the
author of the best-selling book on SEO, after all. But my broad experience
allows me to help you with all aspects of working online!
Most clients find that just an hour or two can be
extremely
useful. ("Wow, we've got a lot of work to do" is a common end-of-meeting
comment I receive!) I can save you an enormous amount of time and
trouble by pointing you in the right direction.
When you're at a turning point, turning the wrong
way can be a disaster. It can cost you thousands of dollars, A simple
mistaken perception can take you down the wrong path, and lead to total
failure. You need experience to ensure
you take the correct path. The right path will save you time and serious
money!
Here's How Your Consulting Session Works
I charge $225/hour for these consultations. It's a
simple process. Contact us, and my assistant will set up a convenient time
for you to talk. She'll send you a number to call, and a GoToMeeting link,
so we'll be able to work together -- you'll be able to see what's on my
screen as I examine your site, and your competitors' sites.
I'll dig through your site, point out problems
that need fixing, look at search results...and you'll see everything
I'm seeing. (GoToMeeting now works with both PCs and Macs, so whatever
system you use, we'll be able to work together.)
My assistant will send you a PayPal invoice for the
first hour or two; however long you choose. (You don't need a PayPal
account; you can pay with a credit card if you wish.)
If, at the end of the first hour or two of figuring out what you need
to do to ensure your online success, you decide you need further
assistance, we can discuss how I can help you.
Contact Me Now
An hour of consulting is $225, a small price to pay to tap into the
experience that will ensure you're on the right track! Fill in your
information below, and my assistant will get back to you as soon as
possible. (Please check your email address carefully.)
